Marketing can change the world: Taking pride in LGBT+ marketing
Our panel of expert marketers in the field of LGBT+ communications talk about which campaigns they feel are a paradigm of how to effectively engage with the community. Because, if done right, marketing can change the world.
The Drum, in partnership with 4C Insights, invite you to come to this fascinating session to learn insights about closed ecosystems. How are brands bridging walled gardens to achieve cross-channel consistency? What technologies are needed? And how are agencies serving as navigators in this new world order?
It's always difficult to get started writing your report for an awards entry. How much information should you really include? You don't want to bore the judges to death, but you want to include crucial information. That could make the difference between winning a trophy or going home empty-handed. We're giving you the best opportunity to succeed.
The Drum and a few enlightened industry experts have decided not to tiptoe around these issues. What is the role of our industry to change attitudes around these subjects? How do you make such social change happen? What kind of language do you use?
Reimagining women’s sport…what do we need to do to change the game?
Former England striker, and recently appointed sporting director for Aston Villa Women, Eni Aluko will join The Drum’s Rebecca Stewart to discuss how we can change the game, along with Iris, Adidas and Barclays who are using marketing to address this challenge in very different ways.
The previous decade will be remembered as the moment big tech faltered. And let’s not forget how technology is impacting the way brands engage with consumers. In fact, not just big tech but brands also have been busy capturing and monetising human attention. At the same time, consumers want technology to improve their lives, but not at any cost.
So how can brands harness the constant motion of today’s world to stay ahead of the inherent disruption and win the hearts and minds of consumers?
The roundtable will explore how brands’ ability to use tech responsibly should always be in line with their consumers’ expectations.
Who should attend?
This is a closed event. Contact firstname.lastname@example.org for more information