The Drum announced that it is no longer going ahead with its famous pubs at SXSW and Advertising Week Europe. 

We fear these activations risk accelerating the spread of the virus, at a time when health services are under seasonal pressure. 

So we will be taking our panels and event online instead as part of a new online festival.

Digital Transformation Festival will ensure The Drum’s audiences across the globe do not miss out on the inspiring talks and feisty debates scheduled to take place. 

Live and interactive, it will give remote attendees a chance to engage, ask questions and contribute insights in the safest manner possible. 

Don't want to miss out? Register your interest here.

Marketing can change the world: Taking pride in LGBT+ marketing

Our panel of expert marketers in the field of LGBT+ communications talk about which campaigns they feel are a paradigm of how to effectively engage with the community. Because, if done right, marketing can change the world.

Sign up here

Who should attend?

Everyone

The future of brands within closed ecosystems

The Drum, in partnership with 4C Insights, invite you to come to this fascinating session to learn insights about closed ecosystems. How are brands bridging walled gardens to achieve cross-channel consistency? What technologies are needed? And how are agencies serving as navigators in this new world order?

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Who should attend?

Everyone

In partnership with

How to write a winning entry

It's always difficult to get started writing your report for an awards entry. How much information should you really include? You don't want to bore the judges to death, but you want to include crucial information. That could make the difference between winning a trophy or going home empty-handed. We're giving you the best opportunity to succeed.

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Who should attend?

Marketing, PR & communications professionals.

Time to explore the unexplored: marketing taboos

Menstruation. Menopause. Erectile dysfunction. Incontinence.

The Drum and a few enlightened industry experts have decided not to tiptoe around these issues. What is the role of our industry to change attitudes around these subjects? How do you make such social change happen? What kind of language do you use?

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Who should attend?

Marketing, PR & communications professionals.

I was there (the stories behind the stories)

Behind every iconic moment in advertising, lies an untold story. Stories that will make you roar with laughter, sometimes bring tears to your eyes or just simply entertain you.

Back by popular demand once again at The Drum Arms, the I was there panel brings you creative luminaries to celebrate the work.

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Who should attend?

Everyone

Reimagining women’s sport…what do we need to do to change the game?

Former England striker, and recently appointed sporting director for Aston Villa Women, Eni Aluko will join The Drum’s Rebecca Stewart to discuss how we can change the game, along with Iris, Adidas and Barclays who are using marketing to address this challenge in very different ways.

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Who should attend?

Everyone

In partnership with

The technology trap: the consumer uprising

This is a closed event

The previous decade will be remembered as the moment big tech faltered. And let’s not forget how technology is impacting the way brands engage with consumers. In fact, not just big tech but brands also have been busy capturing and monetising human attention. At the same time, consumers want technology to improve their lives, but not at any cost.

So how can brands harness the constant motion of today’s world to stay ahead of the inherent disruption and win the hearts and minds of consumers?

The roundtable will explore how brands’ ability to use tech responsibly should always be in line with their consumers’ expectations.

Who should attend?

This is a closed event. Contact drumstudios@thedrum.com for more information

In partnership with